Transportation

The transport sector was one of the first industries where bus digital
signage really took off. With a large number of passengers all looking for
information, Digital Signage screens are now a must-have in any transport
hub. From bus stations to train stations to airports, real-time information
is essential to keep the flow of passengers through the public transport
interchanges.

Providing travelers with the most up-to-date information is what will keep
them moving swiftly onto their final destination. Displaying the
arrival/departures is the best way to inform passengers where and when they
should be to catch their means of transport. Of course delays, emergencies
and cancellations can occur too. With real-time updates news of these events
can be spread far and wide so customers can be kept up to date. Digital
signage transportation is also a good opportunity to inform viewers of
information they may like to know such as the nearest hotels or the liquid
allowances for baggage on flights.

Digital Signage is there to optimize the experience for those traveling, but
it can also help generate income for transport hubs themselves, for example
with a freestanding digital signage outdoor you can sell a lot more
advertising space if placed in areas with a lot of footfall compared with
static print signage. With many retail and food concession stands available
within the same building as transport Digital Signage is a natural fit to
cross-promote each other. The advertising possibilities are limitless within
environments like this.

Where transport and Digital Signage is heading is towards a more automated
system. This will require Touch Screens to facilitate this. With self-
service ticketing machines and self-service check in kiosks are going to
become a must-have in any transport environment. Only the best commercial-
grade Touch Screens that use either PCAP or Infrared would be suitable in
environments like this.

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